【经管院每周系列讲座第355期】When Will Workers Follow an Algorighm?: A Field Experiment with a Retail Business 工人在何种条件下遵循运算法则?来自零售业的实证研究

2019-05-29 244次浏览


主题When Will Workers Follow an Algorighm?: A Field Experiment with a Retail Business 工人在何种条件下遵循运算法则?来自零售业的实证研究。

主讲人香港科技大学 Kohei Kawaguchi助理教授

主持人西南财经大学经济与管理研究院  Shigeki Isogai副教授

时间2019531日(周五)下午2:00—3:30

地点西南财经大学柳林校颐德楼H412

主办单位:经济与管理研究院  科研处

 

主讲人简介:

Dr. Kohei Kawaguchi is an assistant professor at HKUST. After obtaining his Ph.D. at LSE,he has been engaged in researches in the fields of Industrial Organization and Quantitative Marketing. One of his famous papers is on recommendation systems of the vending machines at stations,which he and his coauthors worked with the cooperation of East Japan Railway Company,the largest railway company in Japan. He has published papers in prestigious journals such as Journal of Econometrics and Marketing Science (forthcoming).

Kohei Kawaguchi博士是香港科技大学的助理教授。 在伦敦政治经济学院获得博士学位后一直从事产业组织和定量营销领域的研究。 他的一篇著名论文是关于车站自动售货机的推荐系统与东日本铁路公司日本最大的铁路公司合作。 曾在Journal EconometricsMarketing Science(即将出版)等著名期刊上发表论文。

 

内容提要:

This paper studies if and under what conditions workers follow an algorithm, in the context of experimentation with product assortments for beverage vending machines. I develop an algorithm to automate the human task, and use simulation to show that it increases revenue. I then conduct a field experiment where I introduce the algorithm. However, it fails to increase revenue, because workers are not willing to follow it. They follow only when their opinions are integrated. Workers having more regret from the last business semester follow the algorithmic advice more, and less when their opinions are integrated.

本文研究了在饮料自动售货机的产品分类实验的背景下,工人是否以及在何种条件下遵循算法。 我开发了一种算法来自动化人工任务,并使用模拟来表明它增加了收入。 然后,我进行了实地实验,在那里我介绍了算法。 然而,它未能增加收入,因为工人不愿意遵循它。 只有在他们的意见得到整合时才会遵循。 在上一个商业学期中有更多遗憾的工人更多地遵循算法建议,而在他们的意见被整合时更少。

 

0