【经管院每周系列讲座第349期】Behavioral Economics versus Traditional Economics: Are They Very Different?
主题： Behavioral Economics versus Traditional Economics: Are They Very Different?
张国平，西安交通大学金禾经济研究中心教授、博士生导师。研究方向为公司金融，衍生品定价，产业经济学。研究成果发表于Management Science, European Journal of Operational Research,Journal of Regulatory Economics等高水平国际期刊。也发表过关于公司理论的论著The Ownership of the Firm, Corporate Finance, and Derivatives: Some Critical Thinking。长期从事微观经济学、金融学等教学著有高级财务管理，微观经济学等教材。
Behavioral economics, notably developed by Daniel Kahneman, Amos Tversky and Richard Thaler, has found consistent and pervasive anomalies in common people’s daily behaviors. This paper has employed the concepts in traditional economics (e.g., choice, relative price, and opportunity cost) to analyze the anomalies found in behavioral economics. The results show that quite a few anomalies, such as preference reversal, isolation effect and sunk cost fallacy, do not exist. This is not to say that people always make rational choices. The findings of the paper conclude, however, that common people may not be as irrational as behavioral economists have suggested (in some situations, common people may act more like a rational economist).